Creative Business Thinking
Digital Blue Skies
Digital Content Creators, Entrepreneurs and Marketers
Using the modern world to create a difference
Our Specialities
We focus on areas where we believe we can not only make a difference but also make a living or just add a little extra income.
Affiliate Marketing
Affiliate marketing has emerged as a powerful and cost-effective digital marketing strategy that allows businesses to expand their reach and generate revenue through partnerships with affiliates. Harnessing affiliate marketing skills will drive any online business to new heights.
Drop Shipping
Drop shipping is a supply chain management method in which the retailer does not keep goods in stock but instead transfers customer orders and shipment details to either, the manufacturer, another retailer, or a wholesaler, who then ships the goods directly to the customer.
Information Products
As the digital landscape continues to evolve, businesses are constantly seeking innovative ways to engage their audience, drive traffic to their websites, and ultimately convert leads into customers.
Print on Demand
Print on demand is a process where you work with a supplier to customize products with your own designs to sell them on a per-order basis under your own brand.
Social Media
Social media has revolutionized the way we communicate, connect, and share information. The world of social media offers the ability to make money and unlock new opportunities.
Videos
In today’s digital age, creating videos has become a powerful and lucrative means of generating income. There are numerous benefits of incorporating video into your revenue generation strategy.
about Us
Creative ideas should not be limited by current thinking or beliefs
Lateral Thinking
thinking outside the box. An example of this would be breaking down the steps taken to serve coffee in a café and asking ‘why’ at each step to see if a better process can be created. Just because it’s always done that way, does it have to be that way?
Deliberate Creativity
using thinking techniques to spark new ideas. For example, putting on different thinking hats to tackle problems from different angles. ‘White-hat’ thinking looks at facts and ‘black-hat’ thinking looks at drawbacks.
Blue Sky Thinking
looking at every opportunity with fresh eyes. Generating as many ideas as possible, with the understanding that there are no ideas rejected as silly or impossible. From these may come new concepts and new paths to follow.
At Digital Blue Skies, we have the philosophy that creative ideas should not be limited by current thinking or beliefs. We want to use creative thinking, whereby we come up with new ideas or new approaches to business.
New ideas could result in a new product – for example, a games console. They could also result in a new process that cuts costs or improves quality – for example, a bagless vacuum cleaner. Fresh ideas give businesses a competitive advantage and help make their goods or services stand out in the marketplace.
Our background has always been in customer-facing businesses, including having 30 years of experience running businesses.
A significant role, with experience spanning over 20 years now, has always been graphic design, including the design of leaflets, banners, banners, media adverts and online advertising. With advertising being the main marketing skill required by each business, ranging from sole traders, and limited companies to multi-million-pound leisure businesses, the principles were the same, just varying on scale and budgets available. These skills were noted by others in similar industries and often requested to design for others, impressed with the quality of work seen.
With graphic design skills in the repertoire, a printing and sublimation company seemed an easy step, very quickly supplying high-level universities and national sporting teams. Working from design sketches or ideas, through to printing or cutting and then on to applying the designs to various clothing and promotional items, including T-shirts, hoodies, dresses, shorts and mugs. Each of them requires different skills, knowledge and materials to apply to the merchandise.
After reviewing the various skills learnt over the last 25 years, using modern technology a better route was needed. With the internet being such a major factor in most people’s lives, as well as improving business communication around the world, more opportunities opened up. Many companies are able to offer their services at a far cheaper rate, applying mass production costs to small businesses.
It’s through these opportunities that we sort to expand and scale our business, using the in-house design skills, but out-sourcing the printing and delivery to companies better suited and more capable, allowing us to focus on a smaller area, but the company to grow.
After reviewing the various skills learnt over the last 25 years, using modern technology a better route was needed. With the internet being such a major factor in most people’s lives, as well as improving business communication around the world, more opportunities opened up. Many companies are able to offer their services at a far cheaper rate, applying mass production costs to small businesses.
It’s through these opportunities that we sort to expand and scale our business, using the in-house design skills, but out-sourcing the printing and delivery to companies better suited and more capable, allowing us to focus on a smaller area, but the company to grow.